
Geneva Watch Days
Geneva, August 27: The official opening of the Geneva Watch Days took place yesterday in the presence of Geneva’s municipal authorities and the CEOs of the officially participating brands as well as various representatives of the watch industry. This multi-brand event, open to the press and retailers from August 26 to August 29, has brought together 17 leading names from the world of watchmaking. As one of the founding brands of the Geneva Watch Days, Breitling launched the new Endurance Pro Collection.

Breitling Endurance Pro
Breitling’s Endurance Pro, featuring a thermo-compensated SuperQuartz™ movement, is the ultimate athleisure watch positioned in the brand’s Professional range. Designed both as a lightweight watch for athletes and a casual, everyday sports chronograph, it is the perfect lightweight and lighthearted luxury sports watch combining high precision, innovative technology, and vibrant, colorful design. The launch will be accompanied by the Breitling Endurance Pro Strava Challenge, which offers the opportunity to compete for some incredible prizes.

About Breitling
Since 1884, Breitling has established a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its own movements in-house and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.